Discuss the significance of a customer retention strategy, Marketing Management

Assignment Help:

Question 1:

"Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examples.

Question 2:

"A loyalty scheme is the most useful tool to build long-term customer loyalty but it can only be successful under some conditions." Critically discuss this statement by using empirical evidence.

Question 3:

"In many industries and markets, alliances and partnerships have been used by companies to enhance their competitive advantage." Assess whether alliances and partnerships represent a viable strategy by using examples from the hospitality and travel industries.

Question 4:

"Businesses seek to achieve customer retention and maximize their share of wallet within their existing customer portfolios. Nevertheless, the quest for customer retention is more a journey than a destination." Discuss the significance of a customer retention strategy for a firm in the tourism industry.

Question 5:

"Service failures are bound to happen in any service businesses and therefore, these business entities should have a service recovery plan to maintain customer loyalty." How far does service failure and recovery influence customer loyalty?


Related Discussions:- Discuss the significance of a customer retention strategy

#title.marketing mix., Solving Customer Problems in Ways They Never Imagine...

Solving Customer Problems in Ways They Never Imagined

What is market segmentation, Question: (a) What is market segmentation?...

Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t

Major sale promotion desicion, what are the major sale promotion ssuold kit...

what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

Explain the demographic environment, Explain the Demographic Environment. ...

Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race

Success of shoppers stop, what are significant factors that have led to the...

what are significant factors that have led to the success of shoppers'' stop? at least 200 words

Describe the formulation of sales organization, Problem 1: Describe the...

Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale

Test marteting, various approches of test marketing in FMCG

various approches of test marketing in FMCG

Marketing information system decision, Marketing information system decisio...

Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any

Define and explain the components of the promotional mix, Question 1: W...

Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd