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Question:
(a) What is market segmentation?
(b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing tool ?
(c) "Nothing is as effective as segmentation based on the benefits a group of customers seek from your brand." With reference to a category of products, discuss this statement.
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how would you forecast worldwide demand for tea bag machine
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#question A company decide to go international what are the factors that it should take into consideration before going global?
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
What factors affect or govern the length of a product life cycle
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
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