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Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being an official sponsor without gaining the costs of sponsorship. For instance, through advertising during television coverage of the event.
what is the concept of augmented product
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
what are four views of consumer behaviour?
1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
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