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why do we need marketing segmenttion
1. Issued 200,000 shares of $1 par value common stock for $10 per share. 2. Issued a $1,000,000 face value zero-coupon bond with a five-year maturity for $747,260 that is conver
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
Explain Henry Assael Model of buying decision behavior .
factors which decide the broad area of scientific activity
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
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