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What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
sir, i want to creative assignments based on models of consumer behaviour
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
what would you suggest to avoid delays in despatch of products
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