A-b split, Marketing Management

Assignment Help:

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis, with one group selected as a control group and the other one as a test group. The aim of the A-B split is to find out which single variable is the most effective in enhancing response rates to a marketing campaign or accomplishing some other desired outcome.

A-B split has been utilized for mailing campaigns in the history but has also successfully adapted for apply in interactive media, for checking the effectiveness of e-mail blasts and poster advertisements.

For instance, an email campaign by a bulletin publisher may involve a specific "call to action" - like subscribe within 48 hours to get 20% discount - embedded in the message to half the target audience, and no call for action (i.e. no solicitation to subscribe or declare a discount) in the message to another half. This will allow the publisher to know if the "call to action" actually works, and whether the response rate is good enough to rationalize the 20% discount.

 

 


Related Discussions:- A-b split

CASE STUDIES, . How are Indian customers visiting Shoppers’ Stop any differ...

. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?

Products and services - core marketing concept, Products and Services ...

Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the

Caselet, 1.Considering the concept of product life cycle, where would you p...

1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth

Strategic aspects in international human resource management, Question 1: ...

Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest

Should video game companies continue to alter their products, Should video ...

Should video game companies continue to alter their products to include other functions, such as e-mail?

Case study, Case Study - Horlicks Horlicks is the name of a company and ...

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

What is maturity stage in marketing strategies, What is Maturity Stage in m...

What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along

What are requirements to make finished goods for consumers, What are the re...

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

Pricing and factors influencing pricing, Q. Describe briefly the concept of...

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.:   Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

Explain about the concept of value, Explain about the concept of value. ...

Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd