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QUESTION
You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's product range, in which you should:
i. Identify FIVE reasons why it is important for the firm to introduce new products.
ii. Explain the stages of the process that Gillette Co. Ltd should adopt when developing and launching a new product.
iii. Evaluate how the company's three core business areas deliver customer value and business success.
Discuss the factors that need to be considered when developing an international marketing communication campaign
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
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Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
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