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Question 1:
Discuss the advantages and disadvantages of using:
(a) An internal PR department. (b) Hiring an external PR consultancy service.
Question 2:
You are the newly appointed PR practitioner of a local authority which is planning a waste-to-energy recycling plant. Such a plant recycles garbage into electricity. The plant is planned to be implemented not far from the residential locality. You are required to conduct a PR Research in order to establish the opinion of the community.
Describe the steps of the PR Research you would follow in order to find out the opinion of the community regarding the implementation of the waste-to-energy recycling plant.
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
The portfolio of products that a given organization produces for market consumption is the product mix.
What is Blackberrys situational analysis and market position
market testing tools
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
why mayo clinic i so good at customer service
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
under positioning
Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
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