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Question 1:
Discuss the advantages and disadvantages of using:
(a) An internal PR department. (b) Hiring an external PR consultancy service.
Question 2:
You are the newly appointed PR practitioner of a local authority which is planning a waste-to-energy recycling plant. Such a plant recycles garbage into electricity. The plant is planned to be implemented not far from the residential locality. You are required to conduct a PR Research in order to establish the opinion of the community.
Describe the steps of the PR Research you would follow in order to find out the opinion of the community regarding the implementation of the waste-to-energy recycling plant.
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
4 p''s of marketing
explain the core concept of marketing
Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
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various approaches of test marketing
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
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