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factors affecting the product life cycle
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
what type of co branding is Nike and Apple involved into?
what are the seven marketing concepts?
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa
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