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Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
How should Shoppers? Stop develop its demand forecasts?
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
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What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
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