Client agency relationship, Marketing Management

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Q. Explain Client agency relationship?

Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must to get maximum from ad agency and agency can as well work with free hand. Advertising agencies have made possible many small business units to grow into large ones. These days approximately all advertisers rely on ad agencies for its services creative skills objective thinking etc.

Client agencies Relationship includes the following:

Principle of Effective Clint Agency Relationship.
Reasons of client turnover.
How agencies gain clients
How relationship can be more cordial.

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