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Define the Exchange process
Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stakeholders / consumers who share similar discriminatory characteristics, including wants and needs and developing an offering which satisfies identified needs at an acceptable price and is made available through particular sets of distribution channels. Next task is to make the target audience aware of existence of the offering. Where competition or other impediments to positive consumer action exist, like lack of motivation or conviction, a promotional programme is developed and used to communicate with targeted group.
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
Should video game companies continue to alter their products to include other functions, such as e-mail?
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Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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