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Define the concept of strategy decision in product line.
An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As given example, the Marketing Manager of a fan manufacturing company has to choose whether he must sell all types of fans including ceiling, pedestal and table fans of all standard size and in different price ranges to suit the pocket of customers of all income groups. He may decide to market a full product line or restricted product.
what are significant factors that have led to the success of shoppers'''' sto
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
difference between heavy lift surcharge and long lift surcharge
Y= P(1+(r/100))^t
What is difference between value proposition and positioning
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
This is a practice where one firm sells the similar product at several prices in several markets.
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