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Define the concept of strategy decision in product line.
An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As given example, the Marketing Manager of a fan manufacturing company has to choose whether he must sell all types of fans including ceiling, pedestal and table fans of all standard size and in different price ranges to suit the pocket of customers of all income groups. He may decide to market a full product line or restricted product.
A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours
what is upward and downward streching of brands
The portfolio of products that a given organization produces for market consumption is the product mix.
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
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Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
Theory of Noncomputability, Define Noncomputability When we want to specify the elements of a set that contains only a few elements, the most direct and obvious way is to exhau
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