Discuss about green marketing in briefly, Marketing Management

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Discuss about Green Marketing in briefly.

Green Marketing:

Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of products along with environmental features. Terms as Phosphate free, Ozone friendly or Recyclable and environment friendly are several of the things consumers most frequently related with green marketing. Whereas these terms are green marketing claims, in usual green marketing is a much broader concept such can be applied to industrial goods and consumer goods, and even services.


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