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Question 1
(a) Define Business Ethics.
(b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Support your answer with examples.
Question 2
(a) (i) Define marginal analysis for promotional activities in Marketing Communication
(ii) Discuss five main drawbacks associated with this approach.
(b) Define ‘competitive parity' and state two disadvantages of this technique.
Question 3
(a) Explain five types of on-line advertising
(b) Analyze five strengths and five weaknesses attributed to Web-sites.
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
: At a high school they are getting new chalkboards. The old ones were large and square shaped. THE new ones are rectangular The length of the new white board ise 5 feet longerthan
positioning error examples
Draw the typical profile(s) of Shoppers’ Stop customer segmen
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
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