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Question 1
(a) Define Business Ethics.
(b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Support your answer with examples.
Question 2
(a) (i) Define marginal analysis for promotional activities in Marketing Communication
(ii) Discuss five main drawbacks associated with this approach.
(b) Define ‘competitive parity' and state two disadvantages of this technique.
Question 3
(a) Explain five types of on-line advertising
(b) Analyze five strengths and five weaknesses attributed to Web-sites.
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
design marketing mix for product fash wash
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May
discovery
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
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