States the term product line and discuss in brief, Marketing Management

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States the term Product Line and discuss in brief.

Product Line:

This is a group of products which is closely related since they perform a similar function, targeted at similar customer groups and marked through very similar channels. The significant attributes related with product line are discussed as given here:

a. Line Stretching

b. Line Filling

c. Line Modernization

d. Line Teaturing

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