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States the term Product Line and discuss in brief.
Product Line:
This is a group of products which is closely related since they perform a similar function, targeted at similar customer groups and marked through very similar channels. The significant attributes related with product line are discussed as given here:
a. Line Stretching
b. Line Filling
c. Line Modernization
d. Line Teaturing
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depict the concept of line stretching and the three uses for it?
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