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Explain about the Middlemen Consideration
If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is preferred as they can ensure success of newly introduced products. Cost factors also have to be kept in view as all middlemen add their own margin of profit to the price of the products. However from experience it is learnt that where the volume of sales are adequate, use of middlemen is often found economical and less cumbersome as against direct sale.
3.2 Explain how distribution of Canon is arranged to provide customer convenience
What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
how is marketing in 21 century
In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
various approches of test marketing in FMCG
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