What is e -marketing?, Marketing Management

Assignment Help:

What is E -Marketing?

E - Marketing is the application of a broad range of information technologies for:

1.       Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation.

2.       More efficiency planning and executing the conception, distribution, promotion, and the pricing of goods, services and ideas; and

3.       Creating exchanges that satisfy individual consumer and organizational customer objectives.

This definition sounds a lot like the definiation of the traditional marketing. Another way to view it is that E - Marketing is the result of information technology applied to traditional marketing. E - Marketing affects traditional marketing in the two ways. First, it increases efficiency in traditional marketing functions. Second, the technology of E -Marketing transform many marketing strategies. The transformations results in the new business modles that add customer value and or increase company profitability. 


Related Discussions:- What is e -marketing?

Forms of direct marketing\channels for direct marketing, Forms Of Direct Ma...

Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir

Explain the key factors to successful crisis management, Question 1: Th...

Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth

Marketing, Screen the communication objective of your campaign

Screen the communication objective of your campaign

Marketing planning, Marketing planning: Through strategic planning, ...

Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s

Managerial Economics, The Stock Market The stock market is very close to a ...

The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a

Test marketing, various approaches to test marketing

various approaches to test marketing

What is product line pricing, What is Product Line Pricing? Product L...

What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the

Explain the discrepancy of assortment and sorting, Explain the Discrepancy ...

Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe

PEST ANALYSIS, Select THREE of the godrej consumer products ltd. SBUs and u...

Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd