Explain the key function of marketing communication, Marketing Management

Assignment Help:

Explain the key function of marketing communication

Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There are numerous reasons why this might be so. First, organisation may have developed with a public relations orientation in an environment without competition, where main purpose of organisation was to disperse resources according to needs of their clients. The most obvious examples are to be drawn from public sector, local authorities and NHS in particular. Second, maybe a selling perspective ('our job is to sell it') dominated. There would invariably be no marketing director on board, just a sales director representing the needs of the market.

It's not surprising that these various organisational approaches have led to the transmission of a large number of different messages. Every function operates with good intent however stakeholders receive a range of diverse and often conflicting messages.

 


Related Discussions:- Explain the key function of marketing communication

Jaguar''s passage to india, #question.Tata Motors recently introduced the n...

#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a

Significant factors for success of shopper stop, What are the significant f...

What are the significant factors that have led to the success of Shoppers Stop?

Consumer behaviour, suggest how cultural values, beliefs and behaviour affe...

suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain

Identify the main issues need to the tqm training in 2jn, 2JN is a large ma...

2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni

Rapid globalisation, how is rapid globalisation a challenge in the 21st cen...

how is rapid globalisation a challenge in the 21st century.

Statistics, 10% of inhabitants of a town are known to be suffering from a d...

10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease

International Marketing, Define International Marketing and furnish its fe...

Define International Marketing and furnish its features

Consumer mind, consumer mind is a black box discuss

consumer mind is a black box discuss

Video game product life cycle, should vedio game campanies continue the alt...

should vedio game campanies continue the alter their products to include other function ,such as email?

Message - source of advertisement, Q. Message - Source of advertisement? ...

Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd