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Question 1:
Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems.
Question 2:
Differentiate between Open Source and Commercial ERP. Briefly describe the key principles to a proper ERP system selection process.
Question 3:
What is ATO and how is it different from ETO? List the advantages of CAD/CAM.
Question 4:
Explain briefly about JD Edward's and PeopleSoft's applications and their various modules.
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
5
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
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