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What are the benefits of packaging in the product line?
Benefits of Packaging are as given below:
a. This protects a product in a means to the consumer.
b. This provides protection to the product after this is purchased.
c. Package shape and size should be appropriate for displaying and stocking the product into the store.
d. This helps to classify a product and it may prevent substitution of competitive products.
explain the various elements of marketing process
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
An example explaining all the stages of this process
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money
product life cycle of dove shop
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
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