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What are the benefits of packaging in the product line?
Benefits of Packaging are as given below:
a. This protects a product in a means to the consumer.
b. This provides protection to the product after this is purchased.
c. Package shape and size should be appropriate for displaying and stocking the product into the store.
d. This helps to classify a product and it may prevent substitution of competitive products.
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
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Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
how to do market segmentation
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