Features of marketing information system, Marketing Management

Assignment Help:

Features of Marketing Information System:

1. Data are regularly collected. They are contionously updated as environmental conditions change.

2. The data are converted into useful information I.e. it is an operating process which convert inputs of raw data into meaningful and pureposeful information.

3. It is future oriented.

4. The data collected come from inside the firm (in the form of figures on sales costs and inventory) and out side it (figures on competitor sales and costs overall economic conditions changing consumer attitudes etc).

5. It is also a storage device for marketing information.


Related Discussions:- Features of marketing information system

Find out fncs, Given the locations of mesh routers and their traffic demand...

Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F

Describe about the direct marketing, Describe about the direct marketing ...

Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and

Explain about the age and stage in life cycle, Explain about the age and st...

Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi

Ingredient branding, what are the examples for ingredient branding?

what are the examples for ingredient branding?

Personal Selling, when it comes to selling, personal selling is vital. most...

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

Describe the role for marketing communications, Describe the role for marke...

Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic

Estimate recent income statement, ¨ Enclosed you will find our estimate of ...

¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value

Buying and assembling in marketing, What is the function of exchange in buy...

What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product

Management Accounting Assignment, Compare and contrast three planning tools...

Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd