Features of Marketing Information System:

1. Data are regularly collected. They are contionously updated as environmental conditions change.

2. The data are converted into useful information I.e. it is an operating process which convert inputs of raw data into meaningful and pureposeful information.

3. It is future oriented.

4. The data collected come from inside the firm (in the form of figures on sales costs and inventory) and out side it (figures on competitor sales and costs overall economic conditions changing consumer attitudes etc).

5. It is also a storage device for marketing information.