Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Positioning:
Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the locus of the product offer in the minds of the target consumers. In positioning, the firm decides how and around what parameters, the product offer has to be placed before the target consumers. The significance of the product positioning can be easily understood from David Ogilvy's words, "the results of your campaign depends less on how we write your advertising than on how your product is positioned.
According to the Kotler, "positioning is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind".
According to the Reis and trout, "positioning starts with a product. A price of merchandise, a service a company an institution or even a person but positioning is not what you do a product. Positioning is what you do to the mind of the prospect. That is you position the product in the mind of the prospect."
According to the Sengupta, "the aim of the product positioning is to create a preparation for out brand in the prospect's mind so that it stands from competing brands..... We must cover that space in the consumer's minds as if we had won a long term lease. We must find a strong position in that mind and sit on it.
Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
E BUSINESS..
explain the various elements of marketing process
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
advertising campaigns and there work in developing awareness among public
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd