Introduction to market positioning, Marketing Management

Assignment Help:

Positioning:

Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the locus of the product offer in the minds of the target consumers. In positioning, the firm decides how and around what parameters, the product offer has to be placed before the target consumers. The significance of the product positioning can be easily understood from David Ogilvy's words, "the results of your campaign depends less on how we write your advertising than on how your product is positioned.

According to the Kotler, "positioning is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind".

According to the Reis and trout, "positioning starts with a product. A price of merchandise, a service a company an institution or even a person but positioning is not what you do a product. Positioning is what you do to the mind of the prospect. That is you position the product in the mind of the prospect."

According to the Sengupta, "the aim of the product positioning is to create a preparation for out brand in the prospect's mind so that it stands from competing brands.....  We must cover that space in the consumer's minds as if we had won a long term lease. We must find a strong position in that mind and sit on it.


Related Discussions:- Introduction to market positioning

Deciding on the advertising budgets, Deciding on the advertising budgets:...

Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too

What are the important facts of marketing, What are the Important facts of ...

What are the Important facts of marketing Marketing identifies consumers' needs and supplies different goods and services to satisfy those needs most effectively. So businessma

Media-image, Few media-image vehicles enjoy improved image in comparison to...

Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w

How should marketing deliver value, How should marketing deliver value? ...

How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa

Motion problem, Kali left school and traveled toward her friend''s house at...

Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50

Explain the elements proposed by the framework, Question: (a) Discuss h...

Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut

Give the example of direct marketing, Give the example of direct marketing ...

Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i

Discuss the implications of behavioural changes, Mauritius is an open econo...

Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch

Channel levels, Channel levels: The producer and the final customer ar...

Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd