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Question 1: Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries. a) Iden
explain the various approaches that are followed by fmcg companies in test marketing
Discuss consumer mind is a black box
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
5 Steps
what are famous examples of down-market stretching done by large companies?
Considering the concept of product life cycle, where would you put video games in their life cycle
considering the concept of product life cycle, where would you put video games in thir life cycle?
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