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Question 1:
(a) Describe a Press conference.
(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.
(c) How could you evaluate a press conference?
Question 2:
What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?
Question 3:
Show the six point PR planning model for a Public Relations campaign.
Question 4:
Describe how public relations is distinct from journalism, advertising, selling and marketing.
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
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Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
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