How could you evaluate a press conference, Marketing Management

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Question 1:

(a) Describe a Press conference.

(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.

Question 2:

What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?

Question 3:

Show the six point PR planning model for a Public Relations campaign.

Question 4:

Describe how public relations is distinct from journalism, advertising, selling and marketing.

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