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Question 1:
(a) Describe a Press conference.
(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.
(c) How could you evaluate a press conference?
Question 2:
What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?
Question 3:
Show the six point PR planning model for a Public Relations campaign.
Question 4:
Describe how public relations is distinct from journalism, advertising, selling and marketing.
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A good or service an organization makes in quantity to sell on the open market is a product.
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Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an
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What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
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