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Question 1:
(a) Describe a Press conference.
(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.
(c) How could you evaluate a press conference?
Question 2:
What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?
Question 3:
Show the six point PR planning model for a Public Relations campaign.
Question 4:
Describe how public relations is distinct from journalism, advertising, selling and marketing.
Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
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how cost structure influence o in pricing a product/
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