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Question 1:
(a) Describe a Press conference.
(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.
(c) How could you evaluate a press conference?
Question 2:
What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?
Question 3:
Show the six point PR planning model for a Public Relations campaign.
Question 4:
Describe how public relations is distinct from journalism, advertising, selling and marketing.
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
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the rise of personal computers in the mid 1980s spurred interest in computer games
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
importance of product differentiation
list out the secondary sources of information while pursuing market research?
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