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Question 1:
(a) Describe a Press conference.
(b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it successful. Discuss.
(c) How could you evaluate a press conference?
Question 2:
What evaluation criteria could you use in order to decide whether to appoint an external public relations consultant or to use an in -house consultant?
Question 3:
Show the six point PR planning model for a Public Relations campaign.
Question 4:
Describe how public relations is distinct from journalism, advertising, selling and marketing.
1. List dawn and explain the advantages of integrated material management.
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
the various approaches that are followed by FMCG companies in test marketing
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
my assignment (case study ) on selected organisation
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