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Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Create a context and Level 0 diagram for a Clothing store production scheduling system. The purpose of the production scheduling system is to respond to the Production order(sub
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explain the various approaches that are followed by FMCG companies in test marketing.
Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
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