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Importance of Effective communication
Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promotion, direct marketing, public relations, personal selling and added-value approaches like sponsorship are the most used. To get their messages through they use traditional media like print and broadcast, cinema and radio; however increasingly digital media, and Internet in particular, are used to 'talk' to and with their customers, potential customers, financiers, suppliers, distributors, communities and employees, among others.
What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
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importance of pricing decisions to an organisation
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
types of marketing planning that a business organization can adapt
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
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