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What are the parts of Convenience Goods?
These are further divided within two goods:
a. Staple convenience goods. All goods are consumed there by most people every day (for example: Milk, bread and potatoes)
b. Impluse convenience goods. Those goods which are not already preplanned and also purchase onto the spot.
can anybody tell me where (a+b)2 is applicable in real world
three uses of product line stretching
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topic review on setting product strategy
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