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What is Concentration Approach for selecting target markets?
Concentration Approach:
As an organization directs its marketing efforts in the direction of a single market segment by a single marketing mix, this is using a concentration approach. This permits a company to focus all its marketing efforts onto a single segment. A main restriction of the concentration approach is that, when a company depends onto a single market segment for its entire sale and which segment’s demand for the product declines, sales and profits of the company will also decline.
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
what is library marketing?
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What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
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Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
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