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What is Concentration Approach for selecting target markets?
Concentration Approach:
As an organization directs its marketing efforts in the direction of a single market segment by a single marketing mix, this is using a concentration approach. This permits a company to focus all its marketing efforts onto a single segment. A main restriction of the concentration approach is that, when a company depends onto a single market segment for its entire sale and which segment’s demand for the product declines, sales and profits of the company will also decline.
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
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2(x + 4) = 30
i want to add the 7p''s in hotel industry
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