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Explain the main features of organisations that do NOT adopt a market or marketing orientation.
Marketing-orientated organisations have a major focus of the customers and their demands. In this way the products they offer for sale are explained by the consumers themselves. Alternative approaches may be classified as product-orientated, production-orientated or sales-orientated.
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
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