What target market options recommend to all golf, Marketing Management

Assignment Help:

All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the store experienced ten years of rapid growth in sales and profitability. During this period, the popularity of Golf mushroomed. Then, the store's sales leveled off and its profit declined. The manager was concerned. He knew that two new Golf stores had opened in the past two years. One was basic Golf, which seemed to appeal primarily on a low price basis. The other was love Golf, which emphasized on high fashion clothing and well- known, prestigious brands. Yet the manager did not feel that two more competitors should have hurt the business that much. The number of Golf players had grown substantially and the manager felt that All Golf appealed to "mostly everyone who played the game."

You have just been appointed marketing manager of All Golf and have been asked to carry out a study on its market situation.

What target market options could you recommend to All Golf? How would you evaluate those options? Show your answers.


Related Discussions:- What target market options recommend to all golf

M.com, consumer mind is a black box discuss

consumer mind is a black box discuss

Case study, How should Shoppers? Stop develop its demand forecasts?

How should Shoppers? Stop develop its demand forecasts?

Effect of past-advertisement, Q. Effect of past-advertisement? Methods ...

Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test

Marketing planning, Marketing planning: Meaning and definition: marke...

Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ

Market strategy, Customers in this market could be segmented in a variety o...

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a vari

Strategic managemet, 1. Explain the six key criteria for strategy selection...

1. Explain the six key criteria for strategy selection by providing appropriateexamples

What is concept testing strategy development, What is Concept Testing Strat...

What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma

Illustrate the term price leadership strategy, Illustrate the term price le...

Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe

Assingment, Marketing strategy development

Marketing strategy development

Test Marketing, What is test marketing and various approaches followed by F...

What is test marketing and various approaches followed by FMCG companies

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd