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Illustrate the term price leadership strategy.
he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the number of competitors is relatively low, favour the occurrence of a market leader who adopts an anticipative behaviour and periodically finds out prices. Some other firms than recognize the leader’s role and since follower by accepting prices the leadership strategy is created to stave off price wars and predatory competitions, that tends to force down prices as well as all competing firms.
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
approaches followed by FMCG in test marketing
discovery
images of differentiation tools in marketing
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
explain the various approaches that are followed by FMCG companies in test marketing
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
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