Buying motives, Marketing Management

Assignment Help:

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result of the certain mental and economic forces that create the desires or wants that they know can be satisfied by the articles offered for this purpose.

According to the R.S. Davar: "a motive is an inner urge that moves or promotes a person to action".

 According to the D.J. Durian: "buying motives are those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of the goods and or the services".

According to the W.J. Stanton, "a motive can be defined as a drive or an urge for which an individual seeks satisfaction. It becomes a buying when the individual seeks satisfaction through the purchase of something".


Related Discussions:- Buying motives

Ad-effectiveness using a communication objective, Ad-effectiveness using a ...

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some

Inbound logistic, what are the inbound logistic,operation,out bound logisti...

what are the inbound logistic,operation,out bound logistic in service industry

What are the benefits of packaging in the product line, What are the benefi...

What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide

How should marketing deliver value, How should marketing deliver value? ...

How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa

#titleSOLUTION.., Ask a managing director of a large company made the follo...

Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ

Ethics sustainability and culture, I will provide a cases from the media th...

I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar

Wants, Wants, needs and demands Needs: Human needs are the most fun...

Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing.  A human need is a state of felt deficiency. 1). Humans have many comp

What is niche marketing, What is Niche Marketing? Niche Marketing: ...

What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within

Illustrate the monitoring performance phase, Illustrate the Monitoring Perf...

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd