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Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
marketing business process of automobiles company.
How should price be set on a product or service for the first time?
Does marketing exisit solely to increase profit?
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Process design can best be improved by Adopting a strategy of continuous improvement.
Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
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