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State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
explain the various approaches that are followed by fmcg companies in test marketing
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
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Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
marketing impact of well designed service guarantee
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