Characteristics of the new or morden concept of marketing, Marketing Management

Assignment Help:

Characteristics of the New or Morden concept or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      According to this concept, consumer is the key of the market and his needs and wants are the goals of the business activities.

2.      Marketing is the entire process of understanding and satisfying the needs and wants of consumers.

3.      Under this concept, first of all the needs and wants of consumers are discovered; then these needs and wants are converted into goals and services; then demand is created for these goals and services; then these and goals and the services are physically distributed from the producer to the consumer and after sale services are provided so that the needs of consumers may be satisfied in most effective manner.

4.      This concept assumes that the object of earning the profit can be achieved only when the needs of the society are satisfied.

5.      According to this concept, Marketing is the creation and delivery of standard or living to the society.


Related Discussions:- Characteristics of the new or morden concept of marketing

Explain the purpose of internal marketing, Question: (a) Explain the p...

Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf

Effective distribution channel, Analyse the value of an effective distribut...

Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order

Target market analysis, Starbucks has a wide range of target markets across...

Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you

What is classical conditioning, Question: Classical conditioning theori...

Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co

What are interest of organization - customers and society, What are the int...

What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter

Role of advertising agencies in distribution channels, What is the role of ...

What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating

States the term product line and discuss in brief, States the term Product ...

States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s

Assignment maketing anagement, You are the Marketing Manager of a supermark...

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd