Characteristics of the new or morden concept of marketing, Marketing Management

Assignment Help:

Characteristics of the New or Morden concept or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      According to this concept, consumer is the key of the market and his needs and wants are the goals of the business activities.

2.      Marketing is the entire process of understanding and satisfying the needs and wants of consumers.

3.      Under this concept, first of all the needs and wants of consumers are discovered; then these needs and wants are converted into goals and services; then demand is created for these goals and services; then these and goals and the services are physically distributed from the producer to the consumer and after sale services are provided so that the needs of consumers may be satisfied in most effective manner.

4.      This concept assumes that the object of earning the profit can be achieved only when the needs of the society are satisfied.

5.      According to this concept, Marketing is the creation and delivery of standard or living to the society.


Related Discussions:- Characteristics of the new or morden concept of marketing

Write a report on swot analyses for the company, According to the MCCI Busi...

According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)

Marketing, what are the different retail strategies

what are the different retail strategies

Dbms, need requirements about supermarket dbms management system

need requirements about supermarket dbms management system

Examine the marketing initiatives of a tourism organisation, Question 1: ...

Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic

Caselet, critically analyse diesel''s marketing mix strategies?

critically analyse diesel''s marketing mix strategies?

What is related product diversification, What is related product diversific...

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

State the term- message content, State the term- Message content In ...

State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and

Describe the advantage of direct marketing, Question 1: Describe why th...

Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla

Utility of the product life cycle, Utility of the product life cycle 1...

Utility of the product life cycle 1.       As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd