Characteristics of the new or morden concept of marketing, Marketing Management

Assignment Help:

Characteristics of the New or Morden concept or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      According to this concept, consumer is the key of the market and his needs and wants are the goals of the business activities.

2.      Marketing is the entire process of understanding and satisfying the needs and wants of consumers.

3.      Under this concept, first of all the needs and wants of consumers are discovered; then these needs and wants are converted into goals and services; then demand is created for these goals and services; then these and goals and the services are physically distributed from the producer to the consumer and after sale services are provided so that the needs of consumers may be satisfied in most effective manner.

4.      This concept assumes that the object of earning the profit can be achieved only when the needs of the society are satisfied.

5.      According to this concept, Marketing is the creation and delivery of standard or living to the society.


Related Discussions:- Characteristics of the new or morden concept of marketing

Franchising, Franchising This is a form of company in which a firm sell...

Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'

Determine the role of market segmentation, Question 1: Determine the ro...

Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable

Marketing hw, MARKETING PRINCIPLES MKTG 305 Break-even Assignment Oft...

MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will

Circle, ABCD is a cyclic quadrilateral.O is the center of the circle if BOD...

ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD

Product life cycle, considering the concept of product life cycle where wou...

considering the concept of product life cycle where would you put video games in their life cycle

Video game, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as Email ?

Consumer behaviour, what are four views of consumer behaviour?

what are four views of consumer behaviour?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd