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Question :
(a) Explain the term service encounter.
(b) With reference to examples of services, discuss the three levels of customer contact services.
(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable with this trend.
Discuss the various options provided by a retail bank to its customers.
(d) ‘In high - contact services people play a crucial role in the service provision process.'
What should managers do in order to ensure that their people deliver what is expected from them?
Question : After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
Looking for an expert to help with market segmenation process
There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
how competitor respond to price change
1. List dawn and explain the advantages of integrated material management.
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
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