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Question :
(a) Explain the term service encounter.
(b) With reference to examples of services, discuss the three levels of customer contact services.
(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable with this trend.
Discuss the various options provided by a retail bank to its customers.
(d) ‘In high - contact services people play a crucial role in the service provision process.'
What should managers do in order to ensure that their people deliver what is expected from them?
what is the square root of 9?
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
Considering the concept of product life cycle, where would you put video games in their life cycle?
on line marketing
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
market positioning error
CONSUMER MIND IS A BLACK BOX DISCUSS
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
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