Explain the term service encounter, Marketing Management

Assignment Help:

Question :

(a) Explain the term service encounter.

(b) With reference to examples of services, discuss the three levels of customer contact services.

(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable
with this trend.

Discuss the various options provided by a retail bank to its customers.

(d) ‘In high - contact services people play a crucial role in the service provision process.'

What should managers do in order to ensure that their people deliver what is expected from them?


Related Discussions:- Explain the term service encounter

Retailing, Evaluate the priomotional strategies that can be used by retaile...

Evaluate the priomotional strategies that can be used by retailers

Tea Business, What is the physical evidence of tea business?

What is the physical evidence of tea business?

Explain marginal approach to ad-budget, Marginal Approach to Ad-budget: - ...

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i

Pryamid, pryamid structure at information system

pryamid structure at information system

Assignment, Explain the various approaches that are followed by FMCG Compan...

Explain the various approaches that are followed by FMCG Companies in test marketing.

High quality costs down and revenue up, 2JN is a large manufacturing organi...

2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni

Define nature of personal selling, Define the nature of personal selling wi...

Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the

How is american marketing association refined research, How is American Mar...

How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li

Explain building-block approach to network design, Question: a) Describ...

Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star

Principle of marketing, Place/distribution is a crucial aspect ofof the mar...

Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd