Explain the term service encounter, Marketing Management

Assignment Help:

Question :

(a) Explain the term service encounter.

(b) With reference to examples of services, discuss the three levels of customer contact services.

(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable
with this trend.

Discuss the various options provided by a retail bank to its customers.

(d) ‘In high - contact services people play a crucial role in the service provision process.'

What should managers do in order to ensure that their people deliver what is expected from them?


Related Discussions:- Explain the term service encounter

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Advertising effects on production cost, Q. Advertising effects on Productio...

Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of

Motivation, how to build up a motivation to make our work success?

how to build up a motivation to make our work success?

How is american marketing association refined research, How is American Mar...

How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li

Propose a one-year marketing communication plan, Question 1: Critically...

Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic

Product mix, factors influecing product mix

factors influecing product mix

Test Marketing, What is test marketing? Explain the various approaches that...

What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing

Marketing Channel, Does marketing solely to increase profit?

Does marketing solely to increase profit?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd