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Question :
(a) Explain the term service encounter.
(b) With reference to examples of services, discuss the three levels of customer contact services.
(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable with this trend.
Discuss the various options provided by a retail bank to its customers.
(d) ‘In high - contact services people play a crucial role in the service provision process.'
What should managers do in order to ensure that their people deliver what is expected from them?
Evaluate the priomotional strategies that can be used by retailers
What is the physical evidence of tea business?
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
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Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.
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