Explain the term service encounter, Marketing Management

Assignment Help:

Question :

(a) Explain the term service encounter.

(b) With reference to examples of services, discuss the three levels of customer contact services.

(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable
with this trend.

Discuss the various options provided by a retail bank to its customers.

(d) ‘In high - contact services people play a crucial role in the service provision process.'

What should managers do in order to ensure that their people deliver what is expected from them?


Related Discussions:- Explain the term service encounter

Geometry word problem, : At a high school they are getting new chalkboards....

: At a high school they are getting new chalkboards. The old ones were large and square shaped. THE new ones are rectangular The length of the new white board ise 5 feet longerthan

Describe in detail about the nature of market, Describe in detail about the...

Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers

"How has your iPhone changed your career?", "How has your iPhone changed yo...

"How has your iPhone changed your career?" Please respond to the following: Identify two (2) technological innovations that have changed the fundamental manner in which companies

Importance of people and knowledge in an organization, Question: "Your ...

Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h

TEST MARKETING, Explain the various approaches that are followed by FMCG CO...

Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING

What is third impact of technology-organizational structure, What is the th...

What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.

Differentiate integrated manufacturing and reengineering, What is the diffe...

What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos

Explain diffrent types of advertisement copy, Q. Explain diffrent types of ...

Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd