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Question :
(a) Explain the term service encounter.
(b) With reference to examples of services, discuss the three levels of customer contact services.
(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable with this trend.
Discuss the various options provided by a retail bank to its customers.
(d) ‘In high - contact services people play a crucial role in the service provision process.'
What should managers do in order to ensure that their people deliver what is expected from them?
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
marketing business process of automobiles company.
Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and
identifing brand personality in consumers mind
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
process of buying
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
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