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Question :
(a) Explain the term service encounter.
(b) With reference to examples of services, discuss the three levels of customer contact services.
(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable with this trend.
Discuss the various options provided by a retail bank to its customers.
(d) ‘In high - contact services people play a crucial role in the service provision process.'
What should managers do in order to ensure that their people deliver what is expected from them?
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1. what are the importans 2. For whom use marketing managment
If 3a-2b=8 and a+3b=7, what is the value of 4a+b?
what are significant factors that have led to the success of shoppers'''' sto
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