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Question :
(a) Explain the term service encounter.
(b) With reference to examples of services, discuss the three levels of customer contact services.
(c) One trend in service provision is the development of low-contact services by using technology. However not everyone is comfortable with this trend.
Discuss the various options provided by a retail bank to its customers.
(d) ‘In high - contact services people play a crucial role in the service provision process.'
What should managers do in order to ensure that their people deliver what is expected from them?
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
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difference between the personal selling and salesmanship?
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
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right to safety of marketing management
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
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