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The physical attributes of a product constitute a tangible product.
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation
Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
what are the reasons for market segmentation and its advantages
building brand equity
buying motives of industrial customer
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
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