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consumer mind is a black box
1. Whom do you think Rajender will eat with? Why?
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
meaning of regional products or definition of regional products
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
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