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Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
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What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
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