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Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
cost plus pricing
marketing environment
what are the various approaches to marketing?
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
what are the inbound logistic,operation,out bound logistic in service industry
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
explain the various approaches that are followed by fmcg companies in test marketing
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