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Question 1:
Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?
Question 2:
Critically evaluate Orange's approach to implementing RM and CRM?
Question 3:
To what extent have customer's benefited from the development of CRM?
Question 4:
How can Orange benefit from the adoption of CRM?
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various approches of test marketing in FMCG
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Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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