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Q. Control of Municipality over Out-door Advertising?
Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality areas. If municipal authorities find vulgar posters, indecent, banners on public places, then these authorities can eliminate such posters banners and can take action against such advertiser. Further prior to fixing sign-boards on roadsides prior permission from municipal authorities is required.
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
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