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Question 1:
a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities?
b. Describe the importance of marketing planning for a new consumer product to be launched in your country.
c. Using examples, identify the main steps involved in the marketing planning process.
Question 2:
i) With reference to a consumer buying decision model of your choice, explain the differences between the decision making processes for consumer and industrial products.
ii) What are the possible factors that influence the consumer decision making process?
Question 3:
a. Useful marketing planning tool. Discuss your views on the usefulness of the product life cycle concept for marketers.
b. With reference to a product of your choice, explain how the marketing mix could be adapted for a product in the maturity stage of the product life cycle.
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approaches that are followed by FMCG companies
How to explain the wheel of life
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Should video game companies continue to alter their products to include other functions, such as e-mail
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