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Question 1:
a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities?
b. Describe the importance of marketing planning for a new consumer product to be launched in your country.
c. Using examples, identify the main steps involved in the marketing planning process.
Question 2:
i) With reference to a consumer buying decision model of your choice, explain the differences between the decision making processes for consumer and industrial products.
ii) What are the possible factors that influence the consumer decision making process?
Question 3:
a. Useful marketing planning tool. Discuss your views on the usefulness of the product life cycle concept for marketers.
b. With reference to a product of your choice, explain how the marketing mix could be adapted for a product in the maturity stage of the product life cycle.
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
consumer mind is a black box discuss
the implementation of the marketing mix
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
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