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Question 1:
a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities?
b. Describe the importance of marketing planning for a new consumer product to be launched in your country.
c. Using examples, identify the main steps involved in the marketing planning process.
Question 2:
i) With reference to a consumer buying decision model of your choice, explain the differences between the decision making processes for consumer and industrial products.
ii) What are the possible factors that influence the consumer decision making process?
Question 3:
a. Useful marketing planning tool. Discuss your views on the usefulness of the product life cycle concept for marketers.
b. With reference to a product of your choice, explain how the marketing mix could be adapted for a product in the maturity stage of the product life cycle.
The point is a,b let a,b be any point on the graph y= 1/x x cannot equal zero, prove that the area of the triangle formed by the tangent through a,b and the coordinates axes is 2
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Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
what is ge matrix
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
detail note on pricing strategies of any product
Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
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