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Question 1:
a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities?
b. Describe the importance of marketing planning for a new consumer product to be launched in your country.
c. Using examples, identify the main steps involved in the marketing planning process.
Question 2:
i) With reference to a consumer buying decision model of your choice, explain the differences between the decision making processes for consumer and industrial products.
ii) What are the possible factors that influence the consumer decision making process?
Question 3:
a. Useful marketing planning tool. Discuss your views on the usefulness of the product life cycle concept for marketers.
b. With reference to a product of your choice, explain how the marketing mix could be adapted for a product in the maturity stage of the product life cycle.
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
1. Whom do you think Rajender will eat with? Why?
Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.
consumer profile of typical buyer of rayban
[X,D] = eig(A) given X and D find A
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
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