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Question 1:
a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities?
b. Describe the importance of marketing planning for a new consumer product to be launched in your country.
c. Using examples, identify the main steps involved in the marketing planning process.
Question 2:
i) With reference to a consumer buying decision model of your choice, explain the differences between the decision making processes for consumer and industrial products.
ii) What are the possible factors that influence the consumer decision making process?
Question 3:
a. Useful marketing planning tool. Discuss your views on the usefulness of the product life cycle concept for marketers.
b. With reference to a product of your choice, explain how the marketing mix could be adapted for a product in the maturity stage of the product life cycle.
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
scope of marketing management
Steps involved in brand development
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Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
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