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Market specialization:
Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only to university laboratories, including microscopes, oscilloscopes, Bunsen burners, and chemical flasks. The firm gains a strong reproduction in serving this customer group and becomes a channel for further products that the customer groups could also. The down side risk is that the customer group may have its budgets cut.
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
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analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
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What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
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