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Question:
a) Explain why service personnel are a source of customer loyalty and competitive advantage.
b) Discuss the customer cycle of failure in a service organization.
c) Why short-sighted policies with regards to front line employees can be expensive to a service organisation?
Discuss consumer mind is a black box
what are the pricing objectives?
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
employees going on assignment in another culture need to be aware of their own
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
remidies or green marketing
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
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