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Q. What is Residual or Affordable Method?
Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company doesn't spend more than what it can afford there is an element of financial decision as well as company remain away from the war. These methods have some weaknesses which are as follows
1) Lack of Financial Resources
2) Unscientific
3) Ignores Role of Advertising
4) Lack of Stability
What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
CONSUMER MIND IS A BLACK BOX-DISCUSS
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
E BUSINESS..
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
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