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Q. What is Residual or Affordable Method?
Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company doesn't spend more than what it can afford there is an element of financial decision as well as company remain away from the war. These methods have some weaknesses which are as follows
1) Lack of Financial Resources
2) Unscientific
3) Ignores Role of Advertising
4) Lack of Stability
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Hi there. I want to make an assignment and want to know the prices.? please
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
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