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Q. What is Residual or Affordable Method?
Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company doesn't spend more than what it can afford there is an element of financial decision as well as company remain away from the war. These methods have some weaknesses which are as follows
1) Lack of Financial Resources
2) Unscientific
3) Ignores Role of Advertising
4) Lack of Stability
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
what do you understand by marketing management? explain its importance in modern business world
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via
employees going on assignment in another culture need to be aware of their own
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