What is residual or affordable method, Marketing Management

Assignment Help:

Q. What is Residual or Affordable Method?

Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company doesn't spend more than what it can afford there is an element of financial decision as well as company remain away from the war. These methods have some weaknesses which are as follows

1) Lack of Financial Resources

2) Unscientific

3) Ignores Role of Advertising

4) Lack of Stability


Related Discussions:- What is residual or affordable method

Generic product, Generic Product A generic product is an unbranded, ine...

Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c

What are the support activities, What are the support activities? Supp...

What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing

What are the advantages of advertisement, Q. What are the Advantages of adv...

Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.

Routinisation reasons of distribution channels, How is routinisation the re...

How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r

Product life cycle, considering the concept of product life cycle, where wo...

considering the concept of product life cycle, where would you put video games in their life cycle

Weighted average cost of capital, Omega Medical Group (OMG) manufactures hi...

Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i

Monorail , product report and market segmentation of monorail companies

product report and market segmentation of monorail companies

Caselet, 1.Considering the concept of product life cycle, where would you p...

1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth

Should video game companies continue to alter their , Should video game com...

Should video game companies continue to alter their products to include other functions, such as e-mail?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd