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Q. What is Residual or Affordable Method?
Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company doesn't spend more than what it can afford there is an element of financial decision as well as company remain away from the war. These methods have some weaknesses which are as follows
1) Lack of Financial Resources
2) Unscientific
3) Ignores Role of Advertising
4) Lack of Stability
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
#ques1. “Consumer mind is a Black Box” –Discusstion..
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
What factors affect or govern the length of a product life cycle
What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
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