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What are cognitive measurement of customer satisfaction?
Cognitive Measures of Customer Satisfaction Measurement:
A cognitive tools is defined as an appraisal or conclusion which the product was helpful (or not practically uses), fit the situation (or didn’t fit), exceeded the needs of the problem/situation or didn’t exceed. Cognitive responses are exact to the situation for that the product was purchased and exact to the consumer’s intended use of the product, regardless when that use is correct or not correct.
Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
Explain Marketing Strategy for market leaders with example.
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
#question A company decide to go international what are the factors that it should take into consideration before going global?
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
the core concept marketing
Looking for an expert to help with market segmenation process
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
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