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Question 1:
"Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the components of the promotion mix showing its application.
Question 2:
a) The Chartered Institute of Marketing, (1976) defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customer requirements profitably". Discuss this statement using examples.
b) "Sam Bakery" produces bread in bulk due to its production facility. The Bakery has noticed a fall in sales due to change in customer taste. "Sam Bakery" is now adopting a Marketing Orientation approach. Explain the following terms:
c)
i. Production Orientation ii. Marketing/Customer Orientation
d) Explain barriers that "Sam Bakery" may face for the effective implementation of marketing orientation.
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Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
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