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Question 1:
"Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the components of the promotion mix showing its application.
Question 2:
a) The Chartered Institute of Marketing, (1976) defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customer requirements profitably". Discuss this statement using examples.
b) "Sam Bakery" produces bread in bulk due to its production facility. The Bakery has noticed a fall in sales due to change in customer taste. "Sam Bakery" is now adopting a Marketing Orientation approach. Explain the following terms:
c)
i. Production Orientation ii. Marketing/Customer Orientation
d) Explain barriers that "Sam Bakery" may face for the effective implementation of marketing orientation.
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
code
what are the reasons for market segmentation and its advantages
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
Discuss how the management accountant can help non-accounting managers to make better decision. Requirement: 1) Have to use proper language. 2) Research has to done via
what is proposal solicitation in buying process
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