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Question 1:
(a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer.
(b) Consider the various competencies of knowledge leaders and identify the ways in which core leaders can support knowledge management initiatives.
Question 2:
(a) Describe the Leavitt's Model of change affecting a Knowledge Management Culture.
(b) What is Data Management? What are its main components and what are the difficulties which organisations are likely to face in managing Data in an age of information explosion?
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
how to build up a motivation to make our work success?
What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
Market growth is the measured potential for a product type to attract more consumers spending.
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
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