Describe the leavitts model of change, Marketing Management

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Question 1:

(a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer.

(b) Consider the various competencies of knowledge leaders and identify the ways in which core leaders can support knowledge management initiatives.

Question 2:

(a) Describe the Leavitt's Model of change affecting a Knowledge Management Culture.

(b) What is Data Management? What are its main components and what are the difficulties which organisations are likely to face in managing Data in an age of information explosion?


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