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Question 1:
(a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels.
(b) Describe how a database enables a firm to identify its most profitable customers.
Question 2:
(a) What is the basic difference between consumer direct marketing and business to business direct marketing?
(b) Show the importance of the customer information center for a business to business direct marketing firm.
(c) Describe why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
Question 3:
(a) "Cultivating customers is more profitable than acquisition." Do you agree with this statement and why?
(b) Briefly explain the three types of lead generation programs.
(c) Illustrate how a direct marketer can generate leads through an offer.
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Explain the involving marketing tourism using diagram
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Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
Steps involved in brand development
place\distribution
1. Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe
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