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Question 1:
(a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels.
(b) Describe how a database enables a firm to identify its most profitable customers.
Question 2:
(a) What is the basic difference between consumer direct marketing and business to business direct marketing?
(b) Show the importance of the customer information center for a business to business direct marketing firm.
(c) Describe why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
Question 3:
(a) "Cultivating customers is more profitable than acquisition." Do you agree with this statement and why?
(b) Briefly explain the three types of lead generation programs.
(c) Illustrate how a direct marketer can generate leads through an offer.
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oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
Explain Henry Assael Model of buying decision behavior .
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Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?
explain Henry Assael Model of buying decision behaviour along with diagram
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
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