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Question 1:
(a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels.
(b) Describe how a database enables a firm to identify its most profitable customers.
Question 2:
(a) What is the basic difference between consumer direct marketing and business to business direct marketing?
(b) Show the importance of the customer information center for a business to business direct marketing firm.
(c) Describe why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
Question 3:
(a) "Cultivating customers is more profitable than acquisition." Do you agree with this statement and why?
(b) Briefly explain the three types of lead generation programs.
(c) Illustrate how a direct marketer can generate leads through an offer.
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
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How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Screen the communication objective of your campaign
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
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What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
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