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Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversely affected demand for the company's products. Today the company is a leader in incorporating ethical issues into its strategic decision making.
(i) Define stakeholder and state clearly the importance of taking stakeholders into account and how to evaluate the same stakeholders' claims.
(ii) Define "Business ethics", " Ethical dilemmas" and list down and elaborate on the seven factors which a business and its managers must take into consideration to make sure that ethical issues are being followed whilst making business decisions.
(iii) Define and state with examples the term "Corporate Social Responsibility" and describe what is meant by the "Friedman Doctrine"
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
This is a practice where one firm sells the similar product at several prices in several markets.
a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
identifing brand personality in consumers mind
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
marketing mix and components
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
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