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Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversely affected demand for the company's products. Today the company is a leader in incorporating ethical issues into its strategic decision making.
(i) Define stakeholder and state clearly the importance of taking stakeholders into account and how to evaluate the same stakeholders' claims.
(ii) Define "Business ethics", " Ethical dilemmas" and list down and elaborate on the seven factors which a business and its managers must take into consideration to make sure that ethical issues are being followed whilst making business decisions.
(iii) Define and state with examples the term "Corporate Social Responsibility" and describe what is meant by the "Friedman Doctrine"
Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
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Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
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How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
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