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Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversely affected demand for the company's products. Today the company is a leader in incorporating ethical issues into its strategic decision making.
(i) Define stakeholder and state clearly the importance of taking stakeholders into account and how to evaluate the same stakeholders' claims.
(ii) Define "Business ethics", " Ethical dilemmas" and list down and elaborate on the seven factors which a business and its managers must take into consideration to make sure that ethical issues are being followed whilst making business decisions.
(iii) Define and state with examples the term "Corporate Social Responsibility" and describe what is meant by the "Friedman Doctrine"
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha
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