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Marketing Orientation
If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functional field. Industries focus targets around managing customer retention and satisfaction them by product definition, characteristics, and inter functional integration throughout the organization. Having a market orientation necessitates "the organization-wide generation, dissemination and responsiveness to market intelligence" (Kohli and Joworski, 1990). Another orientation a corporation can have included sales, finance, R&D, or manufacturing.
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
"consumer mind is a block box" -discuss
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how is building brand in a business context different from doing so in the consumer market?
A new technology mobile which get auto charge while using.
What is the slope of a line that contains points (2,4) and (-2,-4) ?
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