Marketing orientation, Marketing Management

Assignment Help:

Marketing Orientation

If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functional field. Industries focus targets around managing customer retention and satisfaction them by product definition, characteristics, and inter functional integration throughout the organization. Having a market orientation necessitates "the organization-wide generation, dissemination and responsiveness to market intelligence" (Kohli and Joworski, 1990). Another orientation a corporation can have included sales, finance, R&D, or manufacturing.


Related Discussions:- Marketing orientation

Organisation of ad-agency on group basis, Q. Organisation of Ad-Agency on G...

Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif

What you understand by boundary-spanning roles, Question: Consider you ...

Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e

Explain the key function of marketing communication, Explain the key functi...

Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There

How to select an ad agency, Q. How to select an ad agency? Financially...

Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi

Determination of interest rates, Question 1: (a) ‘The function of the...

Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref

Fundamental marketing concepts, Q.  Explain some fundamental marketing con...

Q.  Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange

Branding, ingredient branding in the market place

ingredient branding in the market place

Mathematics and baseball, A baseball left fielder throws a baseball from a ...

A baseball left fielder throws a baseball from a position 400 feet from home plate to the third baseman who is 90 feet from home plate. (Assume the two players are in the same lin

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd